Copywriting Lifestyle Truths

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One of the best benefits of working as a freelance copywriter is where I get to work. I don’t commute because everything I need is on my computer. I can service my clients easily as long as I can connect to the internet.
At the moment I live in a comfortable apartment on an island in the middle of Puget Sound. I am surrounded by green trees and flowering plants. During the winter I get to open my window and listen to the rain as it falls.
Where I work is ideal for my personality and its a great benefit of working as a freelance copywriter. In fact, this is one of the biggest selling points for becoming a freelancer. Most of the presentations, however, have someone lounging out in the sun with a panoramic view of the sea.
I can get a view of Puget Sound if I want it, but, on overcast days the image doesn’t have the same impact.
Yes, in some ways this is an ideal way to work. My expenses are met, I live comfortably and I work from home. However….
How I work is not as warm and fuzzy. The life of a freelance writer is one of constant prospecting for new projects and clients. Even when the project pays residuals, the prospecting needs to continue because that fat contract can and will end at some point.
After someone says yes to the sales piece, the next step is educating the client, since not everyone understands how direct response marketing works. For my part, I advise each client as to the mechanics of direct response marketing. When I can I connect them to list brokers, artists and other professionals they may need to make their campaign work effectively and profitably.
I don’t manage the campaign. I only write the copy. Within that context, I focus on producing a well-written final draft that is worthy of the fees I charge while meeting the expectations of the client.
Once the latest project is completed, the prospecting process starts over again. The residuals I negotiate give me a degree of leverage when I start the negotiation process because I still have to service my current group of clients (I try to maintain four to six residual clients at any given time).
Do I like what I do? Absolutely. Its a business model with a constant learning curve. Every project is different, every product is different and every client is different. I don’t always have direct experience with the clients product or service. My main selling point is my ability to produce copy that motivates potential buyers to take action.
This brings me to the last point. Direct response copywriting is a bottom-line business model on both sides of the ledger. Did it work? Yes or no. If it worked, is there a way to make the campaign even more effective. If it didn’t work, what needs to be changed and improved? In many ways its a self-correcting process.
© 2015, Moody Publishing Co., LLC

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