I met a man the other day who claimed to be a multi-millionaire who was wiling to show me how I could be a millionaire in less than a year. All I had to do was follow a simple plan that he was willing to give me for free.
What annoyed me about his presentation was the “if only” part of it. There are seven billion people in the world, he said, and IF he got only one percent of them to buy into his plan, he would be a multi-millionaire several times over – again.
Being the snoop I am, I watched the video (more of the vague hype) and read the free report (most of the links were dead ends) and sat back in my chair to let my BS meter run amock.
The plan the material outlined wasn’t really all that much of a mystery. Its something that has been used almost since the inception of the Internet. Its made up of four elements:
1. Create a Blog or a landing page with a free offer of some kind. Usually this is a free report that provides enough information for the reader to move forward with the concept. or business idea.
2. Create a squeeze page to collect the name and email address of the responder. Once they give up this information they get a “thank you” email and access to the free report.
3. The “but first” offer, which can take the form of a more involved book or a monthly e-letter pops up. The idea is that the responder will buy the offer immediately or, at least, come back for more at some point (this link is usually included in the thank you email.) This product can go for as little as $10 or sometimes more and is meant to offset the expenses involved in capturing the email.
4. Finally, the captured email goes into a list that is managed by an auto-responder system that will send offer after offer until the responder either buys something else or unsubscribes.
What put me off the presentation was the idea that this whole thing was a set and forget, easy money concept. In some ways, with the right kind of product I suppose it could come close, but there is always work involved in maintaining the website, managing the product(s) and dealing with some kind of customer service.
The concept the man I met is promoting is easy enough to understand, but when its presented as “easy money” my BS radar turns on full-force because, somewhere down the line there is another shoe that will drop and the result may not be all that pretty.
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